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Understanding McLuhan
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06605_Field_TCUM T170.txt
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1996-04-10
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intones, and scampers, always reacting to his own actions. He
moves entirely in the spoken rather than the written area of
experience. It is in this way that audience participation is
created. The spoken word involves all of the senses
dramatically, though highly literate people tend to speak as
connectedly and casually as possible. The sensuous
involvement natural to cultures in which literacy is not the
ruling form of experience is sometimes indicated in travel
guides, as in this item from a guide to Greece:
You will notice that many Greek men seem to spend
a lot of time counting the beads of what appear to be
amber rosaries. But these have no religious significance.
They are komboloia or “worry beads,” a legacy from the
Turks, and Greeks click them on land, on the sea, in the
air to ward off that insupportable silence which threatens